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      <image:title>Brand new gallery - New Teaching Qualifications</image:title>
      <image:caption>Department For Education</image:caption>
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      <image:title>Brand new gallery - New Teaching Qualifications</image:title>
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      <image:caption>Viiv Healthcare</image:caption>
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      <image:caption>Viiv Healthcare</image:caption>
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      <image:caption>Just Giving</image:caption>
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      <image:caption>Just Giving</image:caption>
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      <image:title>Brand new gallery - Online timetables redesign</image:title>
      <image:caption>Transport for London</image:caption>
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    <loc>https://caitlinketchen.com/about</loc>
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    <lastmod>2025-04-24</lastmod>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5697a72742f552f123d07e1b/f39c2027-6693-4488-9e77-b0a1fbd0f3e4/PXL_20210312_165833634.PORTRAIT_3.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Through my consultancy, Fourteen15, I lead service design projects that tackle complex, systemic challenges from justice and education to health and housing. I bring an analytical mindset, a deep commitment to human-centred design, and a collaborative approach that helps teams create meaningful, lasting change. My academic background in product design gave me a solid foundation in systems thinking and user centered design. Service design felt like a natural next step that aligned perfectly with my skillset, and over my career I’ve built up deep expertise in navigating complexity, aligning strategy with user need, and leading multidisciplinary teams through research, co-design, and delivery. I'm especially drawn to work at the intersection of design and policy, where strategic thinking and lived experience come together to shape better outcomes for society.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5697a72742f552f123d07e1b/1519055855029-JH4KX1ZGAY4NBYSI8B74/2ikIKA%2BMRayI828m2rltxQ_thumb_184e1.jpg</image:loc>
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      <image:title>About</image:title>
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  <url>
    <loc>https://caitlinketchen.com/new-work-1</loc>
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    <lastmod>2021-03-19</lastmod>
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      <image:title>Work (Copy) - HEALTHCARE whatsapp service</image:title>
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      <image:title>Work (Copy) - Travel Demand Management Strategy</image:title>
      <image:caption>PATIENT ONBOARDING EXPERIENCE UX Design, UX Research, UX Process</image:caption>
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      <image:title>Work (Copy) - TFL Online Timetables</image:title>
      <image:caption>TFL Timetables</image:caption>
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      <image:title>Work (Copy) - Patient Experience Design</image:title>
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      <image:title>Work (Copy) - IA Restructure</image:title>
      <image:caption>PATIENT ONBOARDING EXPERIENCE UX Design, UX Research, UX Process</image:caption>
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      <image:title>Work (Copy) - Charity Fundraising Product</image:title>
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  <url>
    <loc>https://caitlinketchen.com/work</loc>
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    <lastmod>2025-04-24</lastmod>
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      <image:title>Work - Education health and care plan PROCESS evaluation</image:title>
      <image:caption>Department for Education</image:caption>
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      <image:title>Work - Charity Fundraising Product</image:title>
      <image:caption>Just Giving</image:caption>
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      <image:title>Work - sexual HEALTHCARE whatsapp service</image:title>
      <image:caption>Viiv Healthcare</image:caption>
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      <image:title>Work - Housing allocations service improvements</image:title>
      <image:caption>London Borough of Camden</image:caption>
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      <image:caption>Viiv Healthcare</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - site-wide information architecture Restructure</image:title>
      <image:caption>PATIENT ONBOARDING EXPERIENCE UX Design, UX Research, UX Process</image:caption>
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    <image:image>
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      <image:title>Work - Online Timetables redesign</image:title>
      <image:caption>TFL Timetables</image:caption>
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      <image:title>Work - designing NEW TEACHING QUALIFICATIONS (SNPQ)</image:title>
      <image:caption>Department for Education</image:caption>
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      <image:title>Work - crowding demand Strategy</image:title>
      <image:caption>PATIENT ONBOARDING EXPERIENCE UX Design, UX Research, UX Process</image:caption>
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    <lastmod>2025-04-23</lastmod>
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